One of the top priorities we have is to create an environment for our cows that is comfortable. Over the last 20 years, we have been dedicating more time and resources to promoting cow comfort. It is one of the easiest ways to increase milk production. Happy, comfortable, and healthy cows produce more milk. Not only is it the right thing to do, promoting better welfare is good for our business. You and I prefer variety, but cows prefer consistency, routines that they can predict.